Search engine optimization makes a website appear higher in search results. Each major search engine has a unique way of determining the importance of a given Web site. Some search engines focus on the content or verbiage. Some review Meta Tags to identify who and what is the website's business. Most engines use a combination of Meta Tags, content, link popularity, click popularity and longevity to determine a site's ranking.
The procedure of Web site optimization ensures that a website has all of the necessary ranking criteria to appeal to the individual search engines needs.
Remember that the best way to achieve high rankings is to follow the search engine rules. Keep your content useful, improve your link popularity and always monitor your search engine positioning to aim for a higher rank than your competitors.
When writing the content for your site, keep the following in mind:
The title (or Page Header Message) of your site should clearly describe your business. Most search engines place a high level of importance on keywords that are found in your title.
Each page on your site needs to be optimized to the best of your ability. Since the keywords that you decide to target will be used throughout the optimization process, choosing the right keywords is essential.
The first couple of paragraphs on the Home page are significantly important as this is the initial content read by search engines. Thus, when creating your Home page, include a summary of your key marketing message and service.
In order to ensure search engine optimization, REALTOR.com
For more tips on search engine optimization, read the articles in the
Website 101 section of your REALTOR.com